Jacksonville STR Realtor
Meet Dashia Lo Coco
Nurse. Realtor. STR investor advocate. Jacksonville market strategist. Human-first advisor for people building wealth through short-term rental real estate.
Dashia Lo Coco is a Jacksonville, Florida Realtor with Savvy Realty powered by eXp Realty, specializing in short-term rental investment properties across Jacksonville, Jacksonville Beach, Ponte Vedra Beach, Fernandina Beach, Riverside, Springfield, San Marco, Murray Hill, and the greater Northeast Florida market.
Real Estate Strategy With a Nervous-System-Aware Approach
Dashia's background as a nurse shaped the way she shows up for clients. She understands pressure, urgency, details, and the importance of making decisions when the stakes are high.
As a nurse, she learned how to stay calm under pressure, ask better questions, listen deeply, advocate fiercely, notice details others miss, and guide people through stressful moments with clarity and care.
Now she brings that same energy into real estate. She blends data, strategy, intuition, and human connection into every client relationship.
Buying an investment property is not just a transaction. It is a major financial and emotional decision. Dashia helps clients stay grounded, informed, and strategic through the process.
Why I Specialize in Short-Term Rental Investing
Dashia focuses on STRs because they sit at the intersection of real estate, hospitality, design, wealth-building, tax strategy, and lifestyle. She is not just looking at bedrooms and bathrooms.
This is where real estate becomes a business, not just a house.
Why Jacksonville Is My Market
Jacksonville is one of the most compelling emerging real estate and short-term rental markets in Florida because of its combination of affordability, population growth, tourism, beaches, medical demand, military demand, downtown redevelopment, sports tourism, corporate growth, and lifestyle appeal.
The downtown core alone has more than $7 billion in active and pipeline projects including the Four Seasons Hotel & Residences, the Stadium of the Future, and Gateway Jax. Add Jacksonville Beach, Ponte Vedra Beach, Mayo Clinic, Baptist Health, Wolfson Children's Hospital, military and relocation demand, corporate housing, medical travel, executive stays, sports and event tourism, riverfront growth, and beach tourism.
Jacksonville is a market where appreciation, hospitality, and lifestyle demand are beginning to converge.
Not Just a Realtor. A Launch Partner.
Dashia helps investors beyond the MLS search.
Most agents help you buy the property. Dashia helps you think through the business model behind the property.
Human-First. Investor-Smart.
Dashia works with both first-time STR buyers and experienced investors.
For first-time investors, she helps slow the process down, explain the moving pieces, and make the path feel manageable. For experienced investors, she brings market intelligence, deal flow, creative value-add strategy, and boots-on-the-ground Jacksonville insight.
She will tell clients when a property has upside, and she will also tell them when the deal does not make sense. The goal is not just to buy. The goal is to buy well.
Calm Under Pressure. Sharp on Strategy.
Nursing Taught Me
- How to stay calm
- How to communicate clearly
- How to advocate
- How to handle urgency
- How to notice details
- How to support people through stress
Real Estate Investing Requires
- Market timing
- Risk management
- Regulatory awareness
- Financial clarity
- Strong vendors
- Fast decisions
- Creative strategy
- Emotional discipline
That blend is what makes Dashia's approach different.
Jacksonville Areas I Help Investors Explore
Each neighborhood offers a unique STR opportunity profile. Here is what makes each area worth considering.
Jacksonville Beach
High-demand coastal STR market with strong leisure travel, beach access, group travel appeal, and premium ADR potential.
Ponte Vedra Beach
Luxury coastal and golf-driven market with affluent traveler demand, wedding demand, executive stays, and proximity to TPC Sawgrass.
Fernandina Beach
Strong vacation rental market with beach tourism and Amelia Island appeal. Requires careful zoning and resort rental verification.
Springfield
Historic urban-core neighborhood near downtown redevelopment with character homes, value-add potential, and future appreciation upside.
Riverside
Walkable historic neighborhood with restaurants, nightlife, medical proximity, and strong furnished rental appeal.
San Marco
Polished, high-demand neighborhood near downtown, hospitals, dining, and executive travel corridors.
Avondale
Charming walkable area with strong rental demand. Best for corner lots or near existing STRs with a solid compliance strategy.
Murray Hill
Emerging neighborhood with flexible STR environment, growing restaurant scene, and value-priced investment opportunities.
Downtown Jacksonville
Urban core with $7B+ in redevelopment. Corporate housing, medical travel, and event-driven demand create diverse STR opportunity.
Arlington / Intracoastal
Waterfront potential with lower entry price points and proximity to beaches and downtown.
Mandarin
Family-friendly area with strong long-term rental demand and potential for furnished mid-term stays.
Palm Valley
Quiet coastal community between Ponte Vedra and Jacksonville Beach with nature appeal and privacy.
I Look for the Property Behind the Property
Dashia evaluates properties based on more than list price. Every property is assessed across multiple dimensions of STR potential.
The best STRs are not always the obvious ones. Sometimes the winning property is the one with the right bones, the right location, and the right ability to become an experience.
The Wellness Realtor Angle
Dashia believes real estate should support a bigger life, not consume it. Her wellness background influences how she helps investors think about financial freedom, space design, guest experience, calm and restorative environments, intentional wealth-building, time freedom, stress reduction, and long-term lifestyle design.
The best short-term rentals are not just places to sleep. They are spaces people remember, recharge in, celebrate in, heal in, and come back to.
My Network Becomes Your Shortcut
Dashia has built and continues to build a partner ecosystem around STR investors.
This gives clients a clearer, faster path from contract to cash flow.
You May Be a Fit If...
Frequently Asked Questions
Local STR Proformas Built Around Real Market Data
We do not use generic national averages or fluffy Airbnb guesses. We build proformas specific to our Northeast Florida coverage areas, including Jacksonville Beach, Ponte Vedra Beach, Fernandina Beach, Springfield, Riverside, San Marco, Avondale, Murray Hill, Downtown Jacksonville, and surrounding STR markets.
Our projections are based on real market data, active and proven STR comps, local demand drivers, property-specific value-add potential, amenity upside, bedroom count, guest capacity, location quality, and the best/highest use of the property.
We use these proformas to help clients understand:
- Projected annual revenue
- ADR potential
- Occupancy assumptions
- STR comp performance
- Amenity-driven upside
- Renovation and design strategy
- Offer strategy
- Seller credit opportunities
- Cash flow potential
- Risk points that need deeper diligence
Clients are not just getting a Realtor. They are getting a market-specific STR advisor who helps them pressure test the opportunity before they buy.
How do we project revenue?
We run our projections with best and highest use of the STR in mind. Meaning we assume you will have top-tier amenities and aesthetics and we pull revenue from other top STRs. But our initial projection is not fully comprehensive and requires further due diligence. We are always excited to complete additional due diligence with interested/qualified clients and we suggest you walk through next steps WITH US; run a full proforma, scrutinize comp STRs, tour the property, analyze your offer strategy/seller credits, etc. Interested? Let's dive in together!
Let's Dive In →Ready to Build Your Jacksonville STR Strategy?
Whether you are buying your first short-term rental or expanding an existing portfolio, the right property starts with the right strategy. Dashia helps investors look beyond the listing and evaluate the full opportunity: location, revenue, design, regulation, guest demand, and long-term upside.